Over the past few years, Sony’s controversial attempts at viral marketing for the PlayStation brand were not well-received by the general public. The company had been criticized on numerous occasions for various failed ad campaigns. Campaigns which didn’t just fail to hit their target markets, but more importantly had an adverse effect leaving many people angry, rebellious, or just plain dumbfounded. A good example of one of these wrongfully done ads is the recent image of a naked man and his literal eleventh finger this promoting the PlayStation 3. Just take a look at the universal heat drew in.